A dark jar on a marble mantelpiece in a panelled room, in slanting light.

La Maison

The house is in Paris.

Formulated in France for skin after fifty.

L’Exigence Française

  • France has been the world’s leading exporter of perfumes and cosmetics since the 2000s.
  • Our formulas follow European cosmetic regulation, which prohibits more than 1,700 substances in cosmetics.
  • Europe has banned the testing of cosmetics on animals since 2009, and the sale of cosmetics tested on animals since 2013. Our formulas and finished products are never tested on animals.

Le Fondateur

I am French, and I believe elegance has no age. It deepens.

The Founder

La Règle

  • Every active is named, and every percentage will be printed.
  • A result appears here once it has been measured.
  • Every review comes from a customer.
  • Women appear here as they are, unretouched.
  • A person answers every email.

Orders open in Spring 2027.

The first edition is limited to 1,000 numbered Duo sets. Each box will carry its founding member’s number. Yours can be reserved today.

Join the list

Founding members hold one of the 1,000 numbers, and receive their Duo first.

The list

Two formulas for skin after fifty.

Privacy Policy and SMS Terms

A letter will ask you to confirm your email. Your number is given at that moment, in order of confirmation.

Founding members order their numbered Duo for 7 days before the house opens to everyone, and the sets leave in order of number, Nº 0001 first. Numbers left unclaimed pass to the next on the list. Founding Membership Terms